Many might not know it, but I am a big fan of Britney Spears before she lost her track. Now she’s back and has joined forces with Candie’s again for a new campaign, following the immense success that was the one for the Fall 2009 collection. This time, though, to prove that the company is indeed branching out to cater to other age segments as well, the campaign is also taking on a more serious note, thanks to the contribution of the world’s top fashion photographers shooting the singer.
The ads just made their way online and, while many of them are still in the same shade of delicious pink as those from the previous campaign, others are more low-key, with more emphasis on the main star – Britney – and the creations she models. These, in turn, range from Greek goddess-type of dresses to the cutest lingerie items and girlie pyjamas, with these last items coming, of course, is various shades of pink.
Speaking with MTV about the campaign, Britney gushed about what an “honor” it is to be asked back for a second season and to have had the opportunity to work with such wonderful photographers. “Annie, Mark and Terry are three of the biggest photographers in the world. I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot, and I know my fans are going to love the cool images… I’m very excited to be working with Candie’s for a second season,” the singer said.
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