67th Annual Golden Globe Awards ceremony was a fabulous event, with stars rocking only the best evening outfits, matched with incredible jewelry and other designer accessories. Of the female celebrities that have walked the red carpet last night, a handful has done so with a purpose: that of bringing exposure to their outfits, which will be auctioned to benefit Haiti, as MTV News informs.

Olivia Wilde, star of “House M.D.” spoke to MTV right there on the red carpet, and stressed that the media exposure should also be used with a good purpose in mind. She and many other women have pledged to auction the gowns they wore at the Globes and then donate all the proceeds to a charity that will see that the victims of the latest earthquake in Haiti will be provided with whatever they need at this time.

“Wilde and her colleagues – including Streep, Josh Brolin, Gerard Butler, Amy Poehler and Jenna Fischer – are auctioning off their Globe outfits for an organization called Artists for Peace and Justice, with all proceeds going to help the people of Haiti. One hundred percent of the proceeds with go directly toward the relief effort. ‘It’s a really cool thing and hopefully we can turn all this fashion coverage into something positive,’ said Wilde, who wore a Gucci gown,” MTV informs.

Olivia Wilde is not the only celebrity to get involved in the charities looking to offer some sort of relief to victims in Haiti. George Clooney will host a telethon for the same cause on January 22, while many other stars have already donated money. These include Madonna, will.i.am, Sandra Bullock and many others.